Car rental companies operate by purchasing or leasing a number of fleet vehicles and renting them to their customers for a fee. Rental fleets can be structured in several ways – they can be owned outright (these are known as ‘risk vehicles’ because the car rental operator is taking a risk on how much the vehicle will be sold for when it is removed from service), they can be leased, or they can be owned under a guaranteed buy-back program arranged directly through a manufacturer or manufacturer’s financial arm (these are known as ‘repurchase vehicles‘ because the manufacturer outlines the exact price of original sale and of repurchase at the end of a defined term).
In the UK, the registration of rental cars can be concealed by using unfamiliar initials or subsidiaries, which can increase the resale value via manufacturer or third-party dealers. In North America, it is common to see rental companies with their own branded second-hand car dealers where the ex-rental stock is sold directly to the public. Alternatively, auctions are often used in the United States and with the advent of digital platforms, rental cars have increasingly sold the vehicles directly to new and used car dealers bypassing the auction channels.